The word ‘data’ had been trending throughout 2017 and will continue to be the center of attraction this year as well. Our liking for the internet, tablets and smartphones have made a rich vein of data. Every action of ours creates heaps of information that may be consumed for data analysis.
With the increasing use of social media and technology, it has become an important strategy for a company, that’s why most of the companies are opting to hire tableau consulting companies.
A search engine query for data, usually gives loads of effects on ‘Big’ data, providing a feeling that data analysis is useful only for big companies. That’s a myth- Data analysis is for everyone, even for small-sized companies.
Every company reaches a data analysis limit some time or the other. For small companies, an individual can avoid that limit because information is generated at lower amounts. However, it does not take much time before the variety, velocity and volume of information come from out of hand proportions. So, how do small companies pull this type of analysis?
While every business keeps customer information or sales record, there are not enough details captured in those records. Consider that you are managing an E-commerce website, simply maintaining a record of how many clients come from which marketing sources is not enough.
Details such as how long they stay on the website or particular pages of the website or how long one takes to complete a purchase process etc. are invaluable inputs for data analysis. Thus, you need to increase your metric art.
Visualization of data:
Even with less sophisticated data analysis infrastructure, a small company can gain huge profit if they are ready to visualize the collected information. While the traditional techniques involving statistical methods or some other computer-intensive paradigms yield greater results for experts, data maps or graphs could be a better way to visualize for non-experts.
This could be easily achieved with the help of Tableau. If you want, you can join a tableau training course for a better understanding of the software.
Understanding your customer:
Most of the small businesses have mechanisms to gather information about their clients. It may be ERP, CRM or social media interactions, there is lots of information about particular clients. But the problem is that they’re stored in isolated silos.
This not only lowers the efficiency of the analysis but is not strong enough to give you information about your customer ecosystem. Integrating these with the help of data analysis tools is the best way to go.