Tag Archives: Customer Feedback Software


How Customer Feedback Can Improve Your Business

You have probably noticed that more and more businesses are interested in your opinions recently. What a concept!

Have you noticed, for instance, that a whole lot more restaurant checks and shop receipts have client feedback surveys? Ever wonder why? Furthermore, have you ever chosen one?

These are very competitive times, which is why so many companies want to know what their clients are saying.

It may be difficult to believe, but some companies are just barely getting by, constantly fighting to stay afloat. Customer feedback can play a vital role in this respect.

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Only the clients with whom they come into contact on a daily basis could give them the best feedback they might have, and they may not even appreciate this truth.

For the last several decades, I have been involved with a range of Customer Experience Software projects with several unique clients.

Asking for customer feedback has become a vital part of such systems, and it is among the simplest things any business owner, manager or even salesperson can perform.

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One very simple way to implement this kind of program is by putting your telephone number, email or website address on your sales receipts.

It is possible, of course, think bigger and do the same thing with your product packaging and advertising campaigns, but in any event, the main thing that you would like to accomplish is to understand ways to enhance the customer experience.

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One is to ask your clients how you can improve their shopping experience. Another would be to ask whether the client would recommend your company to friends or relatives.

You will soon receive comments which you can use to enhance both your organization and your customers’ experience.

Some clients might suggest lowering your costs or giving away free things. You may or may not choose to implement these suggestions. Some clients may suggest that it would be nice if you stayed open more or opened an hour earlier on a specific day.